A destination is not just a place you visit to get a new passport stamp and a few selfies.
A destination is a living thing that you want to experience, discovering new places and creating everlasting memories.
Since a few years, the rise of budget travel companies together with the influence of social media has created one of the best moments in history for people to travel.
At the same time, our world has become more and more content-based.
In fact, images surround us more than ever.
It is then evident that the travel industry cannot rely just on having an average website with some tourist information.
You must build your communication towards a very specific message, using both online & offline marketing channels, and leveraging human emotions and curiosity with tailor-made content.
We all know that images are important, but in some industries, they make or break the deal.
You know the travel industry is one of them.
I am sure you have been there: you are going back home after a long and stressful day of work when you bump into a massive billboard of a beautiful destination. Or maybe you just unlock your phone and dream about your next trip on Instagram.
You have a very limited amount of time to generate interest in a viewer, and the wrong communication will cause more than a problem:
The good news is that with the right images the opposite will happen: more engagement, more clicks, and more tourists.
With my images, I try to convey a sense of wonder, showing the innate (and sometimes forgotten) beauty of the destination.
These images create a connection that ultimately generate emotions associated with the destination.
In recent years I have created images all over the world for leading companies in the travel industry (such as Beautiful Destinations, The Luxury Collection, and Dubai Tourism to name a few), collaborating closely with the marketing and communication teams.
This gave me a thorough understanding of the industry on a global scale, expertise that I can make available to your business.