During the latest years, we have witnessed the incredible rise of social media.
If at first, they were the place where to post random personal pictures, they are now an essential part of every company’s marketing plans.
Why is that?
The reason is very simple: social media enabled companies and brands to communicate with their audience in a more direct, personal way, constantly reinforcing their image and nurturing the client/brand relationship with relevant content.
I was starting out as a travel photographer at the very early age of social media, and I thought “Why not to share what I’m doing on Instagram?”
I had no plan behind it; I simply wanted to have a place where to upload my images.
Some months had passed when I started seeing the potential behind all this: at first, a few dozens, then hundreds, and then thousands of people were following me and engaging with my images!
It then became evident how companies could leverage other people’s audiences to talk about their brand.
That was the beginning of the influencer marketing.
Since then, I have grown an audience of over 300.000 people from all around the world, and I have worked both as an influencer and photographer for social media marketing campaigns.
I have served a wide variety of clients in many industries, always focusing on creating a message with travel at its center.
You can find my Instagram account here.